What happened to the Yard Milkshake Bar after their episode on Shark Tank? Logan and Chelsea Green are a couple from Alabama decided to open a shakes shop in their hometown. After both Chelsea and Logan had experience working in the family business, they knew this was the way to go. Find out what happens when they enter the Shark Tank and if their success has grown after their appearance.
Name of Business: The Yard Milkshake Bar | |
Episode: Season 11 Episode 7 | |
Asked for: $400,000 for 10% | |
Shark Investor: | |
Deal: $400,000 for 22% | |
Founders: Logan and Chelsea Green |
The Yard Milkshake Bar was invented by couple, Logan and Chelsea Green. In 2011, Chelsea along with her mother opened up an ice cream shop. Fast forward 6 years and the mother daughter duo had two shops. However, Chelsea was motivated for more! This is when Chelsea and Logan decided to make The Yard Milkshake Bar.
What’s unique about it? These milkshakes are served in stylish mason jars which make it very picture friendly. This is a perfect quality to have in the day and age of Instagram. Customers were super excited to put their decadent and stylish jars up on their social media profiles. The shakes are topped with delicious cake, candy, and sauce.
At the time of the episode, they only had 4 locations. Those locations altogether made over $3 million in sales. The couple profited $400,000.
What did the sharks have to say about the new milkshake bar? Kevin O’Leary was interested to purchase everything including the shops and franchises. He offered $400,000 for 15%.
Lori Greiner, Queen of QVC saw the value in this pitch too. She offered the same as Kevin but for 12.5%.
Mark Cuban, the billionaire of the panel is not interested in just the shops. He gave them $400,000 for 25%. They countered him and they settled on a deal of $400k for 22%.
They have been a huge success! Not only have they opened up a plethora of new shops all over the country, but they also continue growing on social media too. However, the deal with Mark Cuban reportedly never closed.
They currently have over 200k followers on Instagram. They have also been seen on NBC’s Today Show.
The Yard Milkshake Bar has grown exponentially. They currently have 24 locations. The first shop was opened in the couples’ hometown of Gulf Shores, Alabama. The popularity caused the couple to open up more shops.
They currently have locations in:
Ashburn, Virginia
Atlanta, Georgia (Buckhead)
Atlanta, Georgia (Downtown)
Auburn, Alabama
Austin, Texas
Baton Rouge, Lousiana
Columbus, Ohio
D’Iberville, Mississippi
Destin, Florida
Fairhope, Alabama
Flowood, Mississippi
Georgetown, Texas
Gulf Shores, Alabama
Hattiesburg, Mississippi
Jacksonville, Florida
Madison, Alabama
Panama City, Florida
Phoenix, Arizona
Pigeon Forge, Tennessee
St. Petersburg, Florida
Tampa -Carrollwood, Florida
The Colony, Texas
Vancouver, Washington
Virginia Beach, Virginia
They are reportedly bringing in over $1.3 million per shop annually.
They are sold for $45,000. They sign on for a 10 year license. There is also a 6% royalty on sales and a 2% marketing royalty. Local advertising is 1% of sales. Potential franchise owners are required to have $150,000 liquid to be considered. If you are interested, you need to fill out an application on their official website. You can see it here.
This is certainly not a health food but a full on indulgence! Not only is it completely delicious but it also is very appetizing to the eye too. It’s no surprise they will draw in kids and adults alike.
Get an inside look at how these milkshakes are designed and created uniquely from the video below.
When Mr & Mrs Green appeared on Shark Tank, the investors did not like the structure they were presenting. They asked them to rethink it and change it. Check out the clip from the episode now.
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