In the sizzling arena of entrepreneurial dreams and fierce negotiations, Toast It, the innovative creators of guilt-free Latin foods, stepped into the spotlight on Shark Tank’s electrifying second episode of Season 15. This dynamic Venezuelan-inspired brand, founded by two visionary sisters, embarked on a journey to bring the soulful essence of Latin cuisine to the American market. With frozen delights ready to toast and an unwavering commitment to quality, Toast It entered the Shark Tank fray, ready to win over the sharks and viewers alike with their delectable offerings.
From Kitchen Creations to Nationwide Fame:
Toast It began in 2020 when Mafe and Coco, while juggling full-time jobs, started cooking Latin delicacies from their own kitchen in Miami. With sheer determination, they delivered their culinary creations locally and gradually moved into a commercial kitchen. Their dedication bore fruit as Toast It started to gain popularity, allowing them to quit their jobs and expand their venture.
The Toast It Experience:
The heart of Toast It lies in their signature product – Arepas. These ready-to-toast delights come in various flavors, including Chia & Flaxseed, Sugar-Free South American, and Original. Each package contains 30 Arepas, perfect for sharing or savoring indulgently. To enjoy, simply open an Arepa, stuff it with your favorite ingredients like cheese, and relish it as a delightful sandwich.
A Flavorful Array:
Toast It offers a diverse range of products, including Cassava Arepas, Chia Flaxseed Arepas, Original Arepas, Pandebono Bites, Plantain Bunuelos, and a Shark Tank bundle featuring Original, Chia-Flaxseed, and Cassava Arepas. The versatility of their offerings ensures there’s something for every palate.
Nationwide Recognition and Expansion:
Toast It’s delicious creations have gained recognition beyond the kitchen. Featured on esteemed platforms like Shark Tank, Entrepreneur, and Miami News Times, the brand has captured the attention of food enthusiasts nationwide. With their products available in major stores such as Walmart, Publix, and Whole Foods, Toast It has become a household name, bringing the authentic taste of Latin cuisine to tables across Florida, Georgia, Alabama, Mississippi, and Texas.
A Vision Beyond Borders:
Toast It’s success story is not just limited to their delectable offerings; it’s a testament to the entrepreneurial spirit of co-founders Mafe Cabezas and Coco Cabezas. The sisters actively participate in initiatives like the Walmart open call, empowering other small businesses to showcase their products on a larger scale. Their journey serves as an inspiration to aspiring entrepreneurs, reminding them that with determination and passion, dreams can turn into reality.
Toast It’s remarkable journey, from a small kitchen in Miami to the shelves of major retailers, reflects the power of passion and hard work. Mafe and Coco’s dedication to bringing the flavors of Venezuela to a wider audience has not only transformed their lives but also brought smiles to countless food enthusiasts. Toast It stands as a testament to the rich culinary heritage of Latin America, inviting everyone to indulge in the warmth and taste of authentic Latin cuisine.
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