Shark Tank is a show with many success stories. First up on the all-new episode is a company called Stryx. It’s a line of cosmetics and skincare for men seen in season 13. Discover more about the founders and products below. They will debut on the hit ABC show on May 13.
5 Facts About Stryx from Shark Tank
1) Devir Kahan invented the first product for the line: a concealer tool. Jon Shanahan became interested after reviewing the product. Since this was around the same time Devir was looking for someone with marketing savvy, Jon joined up as a co-founder. Now, he’s the Chief Marketing Officer.
2) More products have been added to the line since the concealer pen was invented. A gel cleanser, tinted moisturizer, bronzing gel, pimple patches, and an eye tool are all part of the brand. Sleek packaging makes it easy for men to carry around.
3) Jon’s expertise really helped the brand grow. He began creating TikToks and YouTube videos for the company. The TikToks quickly gained popularity. They have over 7 million likes and 206K+ followers. Meanwhile, the YouTube videos educated people about men’s skin. After their audience grew, Target picked up the products.
4) Since men’s skin is different, the products have to be different too. Ingredients like tea tree and aloe soothe, while collagen is boosted and pimples are diminished. But, that’s not all. Their bestselling concealer pen hides acne, razor burns, and scars.
5) Currently, you can buy online, in Target stores or at Nordstrom NYC. We’re guessing Devir and Jon may want to take their company to the next level. With Shark Tank, anything is possible. They seem very excited to be coming on the show – see their TikTok below!
Find out what happens with Stryx when Shark Tank airs May 13 at 8 PM on ABC.
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