Rags to Raches is a kids clothing company that was founded by Rachel Nilsson. The busy mom developed the idea out of a need for more comfortable clothing for her little one. After she sewed a “rag” out of her husband’s old t-shirt, people reached out to her about the cool clothes. Afterwards, she was sewing more than she could keep up with, and decided to apply for Shark Tank. Get more details on her business below.
1) Rachel’s episode aired in 2016. She went in to the tank asking for $200,000 for 20%. She left with something better: $200,000 for 15% courtesy of Robert Herjavec. According to their official website, Rachel’s pitch was one of the top 10 in season 7.
2) While her original idea was simply kids rompers and jumpsuits, there became a demand for more clothing options. Post Shark Tank, t-shirts, dresses, and more options for not only kids, but adults too, were born. Their logo is “Simply unconventional clothing for newborn, toddler, kid, & adult.” Fun designs and quirky patterns make the clothes stand out.
3) After the episode aired, Rachel’s company got even more exposure with a variety of press. From Vogue to Pop Sugar, they’ve been featured as top clothing picks across the board. What started as Rachel sewing the items in her basement, is now a fully-fledged company with full-time employees.
4) In addition to their website, the line is sold on Amazon. They added baby pouches to the brand, and have limited edition collections. Limited collections include the National Parks, or sports like baseball. They’ve launched an app to allow people to shop from anywhere too.
5) Rags to Raches social media presence is very strong. They’ve since shortened their name to RAGS, and include the hashtag #tagyourrags, to encourage customer reviews and shares. Currently, the company’s verified on Instagram with 270,000 followers.
Watch Shark Tank Fridays at 8 PM ET only on ABC for more success stories.
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