Outer, an innovative outdoor furniture company stepped on to the Shark Tank stage and definitely impressed their sharks. One of which, Lori Greiner, offered $750K as a loan for 5% equity and a royalty deal. (according to business2community.com)
1. Outer wanted people to live better outside. They have reimagined the outdoor sofa with memory foam, stain and fade-resistant material, and highly durable in all weather.
2. This material is so durable, even the dogs can enjoy a nice night outside on Outer.
3. Wiping stains clean with a little soap and water works wonders on our cushion covers, but when it’s time for a total refresh, just unzip, toss in the wash, and they’ll be good as new.
4. Celebrity Beverly Mitchell loves Outer too. She said, “Enjoying more time outdoors! Making our backyard a little oasis! Letting the kids be kids, and enjoying the fresh air of nature! Taking this Sunday to refresh before the new week! Thank you @liveouter for creating perfect pieces to have an outdoor living space!!! And so easy to put together and I live for the ease of the covers!!!”
Update on Outer from Shark Tank
Outer has received a lot of attention from some major outlets including GQ, Forbes, Curbed, Brit + Co, Entrepreneur and more. Their social media profiles are current in posting and even said this! “Yep, it’s true! Outer is officially the #1 fastest-growing direct to consumer brand of 2020 according to Business Insider! Thank you to all of our customers and Hosts for the support. Together, we’re making it possible to live better, outside.”
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