The Entrepreneurial Journey of Mafe and Coco Cabezas: Toast It’s Tale of Success

In the vibrant realm of entrepreneurship, two determined sisters are making waves with their innovative venture, Toast It. Stepping into the spotlight of Shark Tank Season 15, Episode 2, these dynamic entrepreneurs from Caracas, Venezuela, are poised to showcase their culinary delights. Meet Maria Fernanda Romer Cabezas (Mafe Cabezas), the CEO/CFO, and Coco (Coco Cabezas), the CMO/CSO of Toast It, whose passion for Latin cuisine has led them to create a brand that’s capturing hearts and taste buds alike.

*Breaking News* When Mafe went on the show she was pregnant and look who has decided to start making their presence known? It looks like Mafe is close to giving birth!

Here is a photo the girls posted to their Instagram.

Mafe’s Financial Expertise and Entrepreneurial Prowess

Maria Fernanda Romer Cabezas, affectionately known as Mafe, is the driving force behind Toast It. As the co-owner and CEO, she brings a wealth of experience and financial acumen to the company. Mafe’s journey in the United States commenced at Citibank, where she delved into the complexities of risk management, marking her initial foray into the American financial landscape. Her dedication and passion for finance led her to Pepsico’s North America South division, where she honed her skills over almost four years, acquiring invaluable expertise.

Educational Excellence and Leadership

Mafe’s educational journey is marked by excellence and leadership. She is a proud graduate of Universidad Metro Politana, holding a degree in Managerial Economics, a foundation that laid the groundwork for her future endeavors. Eager to broaden her horizons, Mafe pursued higher education at Babson Graduate School of Business, earning her MBA. During her time at Babson, she not only excelled academically but also showcased her leadership abilities as the vice president of Babson Latin American Club. This academic and leadership background equipped Mafe with the tools necessary to navigate the complexities of entrepreneurship.

A Balancing Act: Entrepreneur, Mother, and Partner

Beyond her professional achievements, Mafe embodies the essence of a multifaceted individual. Fluent in both English and Spanish, she seamlessly navigates the diverse cultural landscapes that enrich her personal and professional life. Moreover, Mafe is not just an accomplished entrepreneur but also a loving mother to her daughter, Lara. Together with her husband, Rolf Romer Ugueto, Mafe manages the delicate balancing act of entrepreneurship and parenthood, showcasing her resilience and dedication in both her professional and personal spheres.

Coco: Coco, the co-founder of Toast It, is a multifaceted individual with a passion for skiing and a dedication to community service. Before embarking on the Toast It journey, she worked alongside her sister at Citibank as an analyst. Coco’s educational journey took her to the University of Miami, where she double-majored in human resources and economics, graduating in 2017. She then pursued her Master’s in Information and Data Science from the University of California, Berkeley. In addition to her professional pursuits, Coco is an event planner for the Ronald McDonald Foundation. Proficient in English, Spanish, and Italian, she brings a global perspective to Toast It, enriching the brand with her diverse cultural experiences.

In the tapestry of Toast It’s success story, the dedication and expertise of Mafe and Coco shine brightly. As they enter the Shark Tank arena, their rich backgrounds, passion for Latin cuisine, and commitment to excellence are sure to captivate both the sharks and the audience. Toast It’s journey, guided by the vision of these two talented sisters, is a testament to their entrepreneurial spirit and the endless possibilities that the culinary world holds.

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Mafe Cabezas and Coco Cabezas from Shark Tank