Long Table may not specifically cause images of pancakes in your head, but that is just what this company is about. Owned by Samuel Taylor who is from shark, Lori Grenier’s hometown, Chicago, is walking into the Shark Tank to see if they want a piece of his newest business. Get to know Samuel Taylor and Long Table now.
1. Long Table is a company offering farm to table pancake mixes and waffle mixes. According to Taylor’s Linkedin, the company was started in February of 2015 and is still going strong.
Where did this company idea come from? The story is quite unique! Taylor states the company idea actually was conceived back in 2010 when he fell in love with an acrobat. It was his mission to create such a nutrient dense pancake that it would easily get her through her acrobatic performances.
According to Long Table’s story, Taylor started the company with $5000 and “a big steel whisk.” It was actually meant as a side hustle to support his theatrical career. Looks like it took a different path!
2. He chose to go all in on his pancake business and it has doubled in size, not once, but twice in two years. That’s some movement for a new company!
3. Long Table offers multiple products including Popcorn Pancake & Waffle Mix, Blue Corn Pancake & Waffle Mix, Gluten Free Pancake & Waffle Mix, Organic Maple Syrup, Bourbon Barrel-Aged Organic Maple Syrup, Ginger Root Infused Organic Maple Syrup, Organic Maple Syrup, Single Source Short Run: Rye, and even coffee infused Maple Syrup. He is really making a twist on this popular breakfast food. Pricing ranges anywhere from $5.00 to $45 for bundles.
4. As mentioned, they have “Rye pancakes.” You’ve heard of Rye bread right? Well here are Rye Pancakes. Here is what they have to say about this new product.
“The new Rye pancakes are 🔥. BUT WHAT’S RYE!?!
Rye is an older cousin to wheat, and has a more robust flavor, with peppery back notes and a dryer finish. It is NOT the caraway seed (which many people love and some don’t), with which many traditional rye breads are seasoned.
It is a subtle, warm grain that is packed with fiber, B vitamins, as well as crucial minerals such as potassium, magnesium, calcium, and more.
Our whole grain dark rye is grown and milled on one farm in Ashkum IL – @janiesmill – as part of our series telling the stories of farmers who are preserving flavorful heirloom grains and using their farms to fight climate change, promotoe biodiversity & more. Check out the new launch – you won’t regret it.”
5. Long Table offered a series of seven tips to get the most out of your Long Table Pancakes mixes.
We gathered them all for you so you can see them all at once.
#1: Fat
#2: Measuring
#3: Mixing
#4: Waiting
#5: Heating
#6: Greasing
#7: Flipping
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