Liz Lovely Cookies from Shark Tank: Update

In 2003, there weren’t good vegan cookies around. So, Liz Scott decided to create her own, Liz Lovely Cookies. After pitching it to Whole Foods and finding success, she and her husband at the time, Dan, landed an episode of Shark Tank. Even though they did not walk out with a deal, Liz was determined to keep working. So, what’s become of the business now? Find out below.

Where are Liz Lovely Cookies now?

1) Liz Lovely Cookies were pitched to the sharks as all-natural, artisan crafted cookies. They were gluten-free and vegan. Fun flavors like ginger molasses and triple chocolate were just a couple options they had. Liz’s unique recipe was so popular amongst her friends and family at home, she just had to take it further. That’s how the business was born.

2) Their Whole Foods store locations grew, and they were picked up by United Natural Foods, according to the Burlington Free Press. National distribution meant major sales. At the time, they even had to move into bigger production spaces to keep up with demand!

3) They went in asking for $200,000 for 10%, but after more sharks bowed out, they reconsidered. When the “gluten free mogul” Mark Cuban was left and asked them to come back with an offer, they said the 200 for 20%. But, Mark didn’t take that deal. So, Liz and Dan left without one.

4) Sadly, Liz and Dan divorced in 2014. In 2018, she filed for bankruptcy with Liz Lovely Cookies. While it’s still mentioned on Liz’s website, there’s no place you can purchase them anymore.

5) Speaking of the website, LizLovely.com still exists. It’s just not for cookies anymore. Liz turned her mind to another business venture: chat lines. The matchmaking service has been steady, and is still active today. You can read more about it here.

Watch Shark Tank Fridays at 8 PM ET on ABC to see more business journeys.

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