If you’ve ever wanted to bring your brain to its fullest potential, without the use of chemicals, then LIFTiD is for you. It’s a performance enhancing, brain boosting band, and it’s making its Shark Tank debut this week. Keep reading below for more details.
1) LIFTiD was created by Ken and Allyson Davidov, and is backed by tons of research by experts like Dr. Theodore Schwartz. Who wouldn’t want to unlock their mind’s fullest potential? That’s the whole point of using LIFTiD.
2) Speaking of the science behind it, the shorthand is the use of tDCS, or transcranial Direct Current Stimulation. It’s a low level current that runs through electrodes (in the headpiece), and is an alternative to traditional performance enhancers. It’ll provide mild stimulation to the brain, so it’s safe for everyday use. Healthy adults can use it for 20 minutes a day.
3) LIFTiD provides you with enhanced concentration to your tasks at hand thanks to the brain stimulation. While some functions like vision are controlled in a specific part of the brain, things like focus or attention use large areas. By using the band, your dorsolateral prefrontal cortex (DLPFC) will improve over time.
4) To use the product, you have to prep it first. Put table salt and warm water into the bottle (included in the kit you purchase), then shake it together. This is what you soak the sponges with before attaching them in the electrodes. There are tutorials on setting it up on their official website.
5) LIFTiD was Gadget Flow’s Product of the Year Winner in 2019, and is available on Amazon. Whether or not they’ll come out with another product is yet to be determined, but seems like the sky’s the limit.
Will any of the sharks bite at their pitch? Find out on an all-new episode of Shark Tank, airing Nov. 13 at 8 PM ET on ABC.
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