As Shark Tank returns for its 15th season, one of the early contenders is Gently Soap, a herb-infused bar soap specially crafted for sensitive skin that promises relief without sacrificing delightful aromas. This Amazon-sold sensation is the brainchild of Kristen Dunning, a passionate entrepreneur with a unique background. Here are some fascinating facts about Gently Soap and its founder’s journey into the tank.
1. Kristen Dunning: An Eczema Warrior Kristen Dunning isn’t just the founder of Gently Soap; she’s also an eczema warrior. Frustrated with clinical bath products recommended by doctors, she set out to create a solution that would be gentle, effective, and bring joy to the skincare routine. Her personal experience with sensitive skin inspired her to make a change.
2. A Family Legacy in Agriculture Kristen Dunning hails from a family with deep roots in agriculture. Her grandparents, Nancy and Raymond, lived on an 84-acre homestead in Alabama. This connection to the land and a strong agricultural heritage likely played a significant role in shaping her approach to skincare.
3. Modernizing Botanicals for Body Care Dunning’s journey into skincare wasn’t a random venture. As a third-generation agricultural research scientist, she spent three years researching how to modernize botanicals in body care. Her goal was to create products that are effective yet free from essential oils, which can be harmful to the skin and are often not sustainable resources.
4. Born in a Dorm Room Gently Soap had humble beginnings—it was born in a dorm room. Kristen Dunning’s passion for crafting a gentle and joyful skincare product drove her to start her journey from the confines of her dormitory, proving that great ideas can come from anywhere.
5. Celebrating Sensitive Skin One of Gently Soap’s core missions is to celebrate sensitive skin. Their products are vegan, free from essential oils and synthetic fragrances, and safe for babies. Importantly, they do not promote steroid dependence, offering an alternative to clinical creams.
6. She’s Next Visa Recognition Kristen Dunning and Gently Soap were recognized as one of the 50 women-owned brands included in the 2023 She’s Next Visa program. This acknowledgment highlights the brand’s commitment to innovation and empowering female entrepreneurs.
7. A Variety of Gently Soap Variations Gently Soap offers a range of soap variations, each with its unique character. From “Breathe” to “Gardener Knaufts,” “Reign Cloud,” and “Treasures of the Sun,” there’s a Gently Soap for every preference and mood. These soothing bars retail for $11.0 per 4oz bar.
Kristen Dunning’s journey into the world of skincare and her commitment to providing relief for sensitive skin have made Gently Soap a noteworthy contender in the Shark Tank. With its focus on gentleness, sustainability, and joy, Gently Soap is poised to make waves in the world of skincare and beyond.
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