From major leaguers to frequent gym goers, everyone needs hydration. A lot of people get that hydration from sports drinks. But, have you ever looked into what’s in your sports drink? One woman did, and came out with her own line of beverages called Electra. Get more details about her idea before it makes its Shark Tank debut.
Details on Electra
1) Electra was the brainchild of Fran Harris. Fran is an expert in the athletic field, as she was in the WNBA. She played from 1997-1998 for the Houston Comets and Utah Starzz respectively.
2) She wanted to make a healthier and benefit-packed sports drink, and Electra was born. She was tired of the drinks that had too much sugar and not enough nutrients. The beverage was officially launched in fall 2020.
3) Right now, there are 3 flavors available. There’s Passion Punch, Litty Lemonade, and Oh Yeah! Orange. Passion Punch has berry flavors like strawberry and raspberry; Litty Lemonade is a subtly sweet lemonade flavor. Oh Yeah! Orange bursts with citrusy flavors.
4) What makes it different from other drinks out there is: less calories and sugar, plus more benefits. Antioxidants, vitamins, and of course, electrolytes are included in each beverage. They use watermelon water, which is high in nutrients.
5) It’s obvious Fran is famous in her own right, so what will she need a shark for? It’s most likely for distribution or further marketing strategies. She’s been promoting her product on social media – see for yourself below.
To find out what happens, be sure to check out Shark Tank on Jan. 8 at 8 PM ET on ABC.
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