Carter Kostler went on ABC’s Shark Tank at only 15 years old. He pitched his fruit-infused water bottle called Define Bottle. The teenager had already had some success with it, and was on a mission to give kids healthier drink options “one school district at a time.” Even though he didn’t get a deal on the show, Carter carried on. So, where is the company now? Find out below.
Update on Define Bottle 2022 from Shark Tank
On his Linkedin, Carter Kostler says that even though he didn’t get a deal from any of the sharks, this didn’t stop him. He was able to get his product in “Target, HSN (sell out segments), Harvey Nichols in the UK and worked with the team at Dicks Sporting Goods and Carrie Underwood on a national retail level.” (Linkedin)
What happened to Define Bottle from Shark Tank?
1) Carter pitched his healthful water product to the sharks on the “Young Entrepreneurs” special of Shark Tank. Unfortunately, he did not receive a deal from any shark.
2) Carter didn’t let that deter him though. He went on to make improvements to his product, and put the word out on social media. Soon, the fruit-infused bottles were being sold in health food stores all over the USA.
3) According to his LinkedIn, Carter managed to do 1.4 million in sales in 2014. He even partnered Carrie Underwood’s CALIA by Carrie line. That occurred in 2015.
4) Speaking of 2015, that was the last time Carter’s company social media pages were updated. Twitter and Facebook are no longer active. Stores like WalMart or Bed Bath & Beyond are out of stock of the bottle. You can still get it on Amazon, but you’d better hurry, it’s selling fast.
5) Currently, Carter is in the United States Marines. He’s been with them since 2016. He’s serving as reservist with a fleet.
You can watch Shark Tank on ABC for more business journeys like this.
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