The collar of a shirt is often one of the most noticeable items in clothing and either stands out or doesn’t. Born out of a clothing need and miss on the market, the founders at Collars and Co set out to right the wrong in clothing which had been sitting there for decades. With this new option now available and growing, it was time to bring in some investors, of course those from Shark Tank. Let’s find out more about the company, the founder and where they are now.
According to their website, Collars and Co set out to solve a problem. The problem was that men were uncomfortable wearing dress shirts under sweaters. it made them feel warm and bulky. They knew there had to be a better way and Collars and Co was born!
They worked for a year searching for just the right fabrics, materials and designs. The key was to “create the perfect buttery soft polo with a standard English spread collar.” It’s all about the spread of the collar.
The founder of the company is Justin Baer who is from Bethesda, Maryland. It was founded in March of 2021 and he is not a newcomer to the world of entrepreneurship. According to Justin’s Linkedin, he has founded a number of companies including Check In Easy, TeachingProAcademy.com, and Member Text.
A little more on Justin Baer
He studied Marketing and Real Estate Finance at NYU and graduated in 2004.
His company has received some great press including spots in Forbes, GQ, Esquire, Mens Health, Fast Company, Golf Digest, Glossy, and WWD.
Justin is married since December 16, 2011 to his beautiful wife.
Justin has two daughters, his 7 year old daughter was a big reason the company even started.
1. Baer’s daughter recorded a video on an iPhone and posted it on social media. The video received 50,000 views in one day.
Following the release of the video, the company brought in $40,000 in the first month. (Inc.)
Here is the very first TikTok video!
@collarsandcoclothing DRESS SHIRTS SUCK! Check out the Dress Collar Polo! A luxe polo shirt with an English spread collar🚨#mensfashion #mensclothing #menstyle #guystyle ♬ original sound – Collars & Co.
2. TikTok was a major reason his company did well! “If it wasn’t for TikTok, I don’t know where we would be right now. It gave us the ability to get discovered that I don’t think other platforms have right now.” (TikTok Business)
@collarsandcoclothing Dress shirt look w/o wearing a dress shirt. #guyfashion #mensfashionwear ♬ original sound – Collars & Co.
3. Watch as Justin Baer announces that he and his company will be on Shark Tank on ABC on November 11, 2022. He gives the people on TikTok a lot of the credit for being there through the journey giving them ideas.
@collarsandcoclothing SHARK TANK! 🦈 We’re so grateful to all of you! Watch me and Collars & Co. take on the sharks! #sharktank #sharktankproducts #mensfashion #mensstyle #shopify ♬ i bless the rainz – Kath
4. Collar and Co clothing is showing up on TV and not only on Shark Tank. Here you can see Fox Sports commentator, Julian Del Gaudio on the court wearing one of Baer’s famous shirts!
5. They definitely have more than just comfy polo shirts! Here is a behind the scenes look at a photo shoot for their new navy Cambridge quilted vest, launched in October of 2022.
Want to look good and feel good? Watch this message from Deion Sanders and Justin Baer!
@collarsandcoclothing The best life lesson from Deion Sanders 🏈 Look good, feel good, play good. We get looking good can sometimes be uncomfortable, which is why we created the now viral hit, The Dress Collar Polo. Check out our collection. #deionsanders #lifelessons #lifehack #mensstyle #lookgoodfeelgood ♬ original sound – Wendlo
Shark Tank definitely was a huge milestone for the young company and they are certainly continuing to grow at a very fast pace. They are quite active on social media with press showing up in major publications. It doesn’t look like that will slow down anytime soon.
They have expanded their offerings to multiple categories including dress collar polos, sweaters, outerwear, and belts. Their best sellers are many versions of the polo shirt.
They started including new overcoats and jackets in their lineup as well.
How to find Collars and Co:
TikTok: 74K followers
Instagram: 28K followers
Facebook: 2.8K likes
Twitter: 289 followers
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