An Update on Chicken Salt from Shark Tank

Since “chicken” and “vegan” don’t go together, the first thing you should know about JADA Spices, Chicken Salt, is that there’s no actual chicken in it. The all-purpose seasoning mix will be presented by founders Khasha Touloei and Maynard Okereke on ABC’s hit entrepreneurial show Shark Tank, so keep reading below for more info.

Chicken Salt Summary

Name of Business: Chicken Salt
Episode: Season 12 Episode 4
Asked for: $250,000 for 20%
Shark Investor: Barbara Corcoran
Deal: $300,000 for 33.3%
Founders: Khasha Touloei and Maynard Okereke

Details on Chicken Salt

1) Chicken Salt was invented in Australia during the 1970’s, and both Khasha Touloei and Maynard Okereke grew up loving it. When they came to the US for college, they realized that it wasn’t sold in the states. They ordered some from home, but were shocked to find out how unhealthy it was. So, they set off to make their own.

2) Their seasoning contains no MSG, is gluten-free, and doesn’t have any eggs, dairy, soy, or other common allergens. No preservatives and no artificial ingredients either! It’s carefully crafted with spices, sea salt, turmeric, onion, and garlic powders.

What’s in the Salt?

3) There are 5 flavors: Original, Reduced Sodium, Barbecue, Lime, and Red Pepper. Original is the ingredients listed above; reduced is just as it sounds: 50% less sodium than the original; barbecue is smoky and sweet; lime gives a bit of citrus; red pepper is the spiciest of all 5.

4) Khasha and Maynard have been featured on the Food Network and QVC for their hit product. The creators also attend vegan festivals every month, where their seasoning is super successful.

5) It’s available for purchase on Amazon. You can also purchase it on QVC.com.

You can buy Chicken Salt right on Amazon by clicking the photo below!

Update on Jada Spices aka Chicken Salt – Did They Make a Deal?

After their appearance on Shark Tank, Chicken Salt changed their name to Jada Brands. They struck a deal with Barbara Corcoran on Shark Tank of $250,000 for 33.3%. However, it appears that the deal with Barbara never actually closed. Despite the deal falling through, they still are soaring.

Are They Still in Business?

As of 2022, yes Chicken Salt aka Jada Brands is still in business. Their products are available on their own website, Amazon, and QVC. They added a few new items to their line including a Mediterranean chicken mix and barbecue chicken mix.

Their chicken salt is very versatile. They showed us on their official Instagram how you can up the flavors in your pizza with their unique blend.

Introducing vegan salt! Their team is super excited by their healthy and vegan chicken salt. If you want to see how they developed their newest blend, see the video below!

What are Customers Saying?

They currently have 4/5 star rating on Amazon. There is a mix of reviews. Some absolutely love it and find it very easy to use. Others claim the taste to be a bit bland and the price to be a little steep. Read what people are saying here.

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