Sometimes, things can surprise you on Shark Tank. Viewers were definitely astonished when Sasha Koehn and Erik Schnakenberg didn’t take a deal on Shark Tank in 2015. So, where is their company now? Find out what happened post-show for Buck Mason below.
1) Sasha and Erik had two separate goals in mind when going into the tank. They wanted to gain exposure, and hopefully get capital for merchandise. The former definitely happened, as the duo did not walk away with a deal. They actually walked away from two offers. Kevin O’Leary offered them $200,000 + $100,000 credit for 50%. Robert Herjavec offered the same amounts of money, but for half the percentage. Neither offer was accepted, according to Cleveland.com.
2) After the Wall Street Journal called their t-shirts “one of the best in America” in 2014, their sales skyrocketed. They went from doing $4,000/month to $100,000 in 24 hours! After that, Sasha and Erik stopped trying to pitch to venture capitalists. Instead, they focused on putting that money and energy into building up their business.
3) According to Glossy, the company did over $30 million in sales in 2018. They were projected to do $50 million in 2019. Part of their success has been to focus on quality and curation, not on “what’s hot” for fashion. Long-lasting clothes have a certain appeal, after all. Expanding into jeans and Henley’s didn’t hurt either.
4) From features in Esquire to having Tom Brady rock a Buck Mason tee on GQ, the brand has gained national exposure. This helped propel them from one store in LA, to having eleven in cities like LA, NYC, and even Austin, Texas.
5) Their newest items are shorts, suit-like separates, and patterned shirts. Their bestsellers include their original curved hem tee, slim jean, and lounge pant. Obviously, if you live in one of the major cities above, you can go to their store to shop. If not, go online to their website to purchase the clothes.
Watch Shark Tank Fridays at 8 PM ET, only on ABC, if you want to see more success stories like this one.
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