5 Facts on Bootay Bag from Shark Tank

What started as one woman’s idea has now turned into one of the number 1 rated intimates box services in the country. Enter: Bootay Bag, the revolutionary customized underwear box brought to you by founder, Elly Gheno. Keep reading for more info on Bootay Bag before it makes its Shark Tank debut.

1) Elly Gheno was cleaning, and found a subscription to a cosmetics box. Deciding she no longer needed it, she cancelled her subscription, and decided to spend the money on underwear. When she realized there wasn’t any box service for intimates, Elly decided to change that.

2) When Bootay Bag first launched in 2015, Elly was buying the products herself, wrapping them up, and putting a little personalized note with each package. Now, it’s a full-scale operation, and they’ve since added designer labels.

3) What’s great about Elly’s company is that there’s a happy medium between quality clothing and affordable pricing. Who wouldn’t want to look good without having to fork over all their cash?

4) They’ve got an impressive following – 182,000 Instagram followers and counting. The company often features real-life, regular people on their account, showing off their pieces. How cool is that?

5) For 10 or 15 dollars a month, you can get great underwear, bras, and even bralettes. You choose your size and style preferences; can add more to your box, and keep up with it on social media. It’s all about you – no wonder sites like BuzzFeed and The EveryGirl have raved about it!

To see what happens with Bootay Bag, watch Shark Tank tonight at 8 PM ET on ABC.

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