Behave Bras are bras for “curvy in-betweeners,” according to founder Athena Kasvikis. The bras are comfortable and make women feel confident. Discover more about the product below. Plus, get background on Athena, and what to expect from her Shark Tank appearance on March 11, 2022.
What are Behave Bras from Shark Tank?
1) Athena Kasvikis founded her company, Behave, in 2017 out of Boston, Massachusetts. She started the company and launched Behave Bras as a way to serve women who are in-between “standard” and “plus size” in the bra marketplace. Athena’s background in marketing and brand management make her an expert in starting a company.
2) As a woman with a large bust, Athena decided to create a supportive, comfortable lingerie item. Apparently, she’s not alone. There are 50 million+ similar women being ignored by major brands when it comes to bras. That’s why Behave’s sizing is for DD cup and above.
3) A unique feature is the Stays technology. It’s a soft stretch fabric that stays tucked in the bra. It provides extra support without wires. It’s even so comfortable you can sleep in it!
4) Bestselling bras comes in nude, black, and nude/black. Behave also sells underwear, 2 styles that come in black or nude as well. Bras cost $75; underwear is $20. Sizes for bras range from 30DD-40I, with everything in between. Underwear is either one size or S/M, L/XL, depending on what you buy. If you don’t know your size, don’t worry. There’s a bra size calculator on their website.
5) According to Instagram, they are working on a new color. Scaled Green will be deep green with blue lace, and have a dragon stays print. Lingerie is available for purchase at https://behavebras.com/. Athena hopes to score a deal with the sharks to reach even more women and give them the best bras.
To see if Behave Bras gets a deal, tune in to the all-new episode of Shark Tank on March 11 at 8 PM ET, on ABC.
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