BeardBrand is a company that brings high quality personal care products to beardsmen. The business was presented on season 6 of Shark Tank. Find out what happened during the show, and after the tank below with our update and fast facts.
1) Eric Bandholz founded the brand in 2012. He pitched his “urban beardsman” idea to the sharks, asking for $400,000 For 15%. Aside from pitching his beard care products, he also wanted to promote the way he grew from an online community to a fully fledged business. Eric did not get a deal with any of the panelists though.
2) He had nothing but good things to say regarding his experience on Shark Tank. Eric wrote on his website: “The Sharks themselves are very fun-loving, energetic, and passionate people. For them to invest in so many budding businesses is a gift to society and I am lucky to have spent a portion of my life interacting with them. Robert, Lori, Kevin, Daymond, and Mark – thank you!” One of his goals still remains to change the way beardsmen are thought of in society – for them to not be stereotyped.
3) Despite not getting a deal on Shark Tank, Eric’s humble beginnings in 2012 skyrocketed in popularity. From his online community, he was contacted for an article with The New York Times, and soon after, he put together a store to start selling his products. An online magazine, tee shirts, and other grooming supplies followed suit. The oils and balms for beards are some of their bestsellers.
4) Fast forward to present day, and the brand has expanded even further. Fragrances, hair, and body products have been added to the line. According to Shark Tank Blog, the company’s annual revenue is $7 million.
5) In April 2020, Eric announced he was taking a step back from BeardBrand. According to his LinkedIn, he’s still a part of the company, although his title says “assistant.” As of 2021, he also works for a beauty company called Sovrnty as an assistant.
Catch all-new episodes of Shark Tank on Fridays at 8/7 c on ABC.
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